Featured Candidates

Executive Director/NHA

A highly experienced Executive Director/NHA with over 20 years of leadership in senior living operations and with over 15 years in CCRCs. Proven ability to drive profitability, improve quality of care, and lead teams in a highly regulated environment. Key achievements include:

• Successfully increasing facility profitability significantly per month while maintaining a top-tier 5-star rating for the communities.
• Led a transformative recovery initiative, bringing a skilled nursing facility from a post-COVID decline to an average census over 95%, consistently meeting key performance goals.
• Championed cost-control initiatives, improving financial outcomes while enhancing the hospitality side of communities.
• Open to relocation, specifically in the southwest.

CEO

DYNAMIC CCRC CEO brings over 25 years of progressive senior living leadership experience, with a proven track record of transforming organizational cultures, optimizing financial performance, and driving complex campus expansions.

• Reduced organizational turnover 40% within 2 years
• Improved operating ratios and more than doubled debt service coverage
• Led launch of a large expansion project with over 100 priority sales in under a year
• Directed large new campus developments for multiple new communities

CEO/COO

Accomplished C-suite CEO/COO senior living executive with 30+ years of experience leading operations, clinical services, and sales across IL, AL, and SNF settings.

• Turned 9 struggling communities into positive EBITDAR in under 24 months
• Opened & developed 40+ communities (AL, IL, SNF)
• Reduced bad debt by nearly $2M as COO
• Maintained 97%+ occupancy across multiple portfolios
• Sold multiple portfolios while exceeding investor expectations

Senior Executive

Dynamic and results-driven executive with 30 years of leadership experience—10 years in the not-for-profit senior living sector and 20 years in for-profit financial services. Proven ability to drive operational efficiency, elevate service quality, build high-performing teams, and improve bottom-line results.

• Deep expertise in leadership development and organizational culture transformation, achieving a 10%+ reduction in turnover within 18 months.
• Strong financial acumen with oversight of $35M+ budgets—implemented disciplined expense management, fostered financial accountability, and improved profitability organization-wide.
• Committed to excellence in clinical operations, risk mitigation, quality of care and resident relations. 
• Spearheaded enterprise-wide technology modernization efforts, including cybersecurity initiatives, infrastructure upgrades, application optimization, and strategic talent management.
• Developed innovative human capital strategies to attract top-tier talent, enhance team member satisfaction through streamlined processes, and maintain competitive compensation offerings.
• Open to nationwide executive leadership roles with mission-driven organizations.

Vice President of Strategic Partnerships and Initiatives

Senior living professional with over 12 years of experience building programs that connect senior living communities with the broader public. Proven success in creating strategic partnerships that drive workforce development and attract new residents by aligning with civic, educational, and nonprofit institutions.

• Workforce Development Program: Creates a strong pipeline of future senior living professionals by leveraging relationships with city agencies, community colleges, high schools, nonprofits, and businesses. Program components include internships, job shadowing, career ideation, certifications, and scholarships.
• Interdepartmental Exchange Program: Offers a seamless transition to a healthcare profession with a CNA available to all employees in good standing who have been with the organization for more than 6 months. Employees can remain in their current role and work as a CNA on an “as needed” basis or transition to a full time career in healthcare.
• Senior Fellowship Initiative: Pairs senior living residents with students from underserved communities for tutoring, mentoring, and career exploration. The program includes tutoring/study hall, dining etiquette lessons, job shadowing, and internships, culminating in a certification at the close of the academic year.
• Occupancy Driving Initiative: Supports sales teams in exceeding occupancy goals with drive and encouragement including blue sky sales with a CCRC, maintaining 100% occupancy with a rental through a 30M renovation and exceeding occupancy goals with multiple communities.
• Open to relocation on the east coast.

Executive Director, Senior Living

Results driven, solutions oriented senior living professional with 17 years experience in luxury independent living, assisted living, enhanced assisted living and memory care.

• Experience implementing health & fitness solutions to improve health outcomes to increase resident well being and length of stay.
• Experience implementing creative, non-pharmacological solutions to reduce negative resident behavioral expressions.
• Extensive experience with budget preparation, analysis, and daily P&L management to maximize NOI.
• Specialties: Start Up Communities, Developing a Creative and Adept Sales Culture.
• Strong oral, written and presentation skills.
• Open to relocation in the Northeast, Southeast, or Pacific Northwest.

Nursing Home Administrator

• We are pleased to represent an award-winning Nursing Home Administrator with experience maintaining a 5-star CMS rating in CCRC environments.
• This individual is open to relocation for CCRC opportunities.

Nursing Home Administrator/Executive Director

Has CCRC experience, as well as multi-site experience

• Increased census by 15% across multiple communities, resulting in consistent revenue growth and stronger long-term financial performance.
• Achieved 5-star CMS rating (up from 4 stars) and led facilities through deficiency-free surveys by strengthening compliance, training, and quality programs.
• Reduced agency usage by 30% and controlled labor hours, driving a 12% improvement in operating margin and positive NOI growth.
• Improved resident and family satisfaction by 20% and employee satisfaction by 25%, through culture transformation, communication, and service excellence initiatives.
• Open to relocation, as well as single-site and multi-site opportunities in clinical operations.

CCRC Nursing Home Administrator

• Increased skilled nursing occupancy by 12%, boosted revenue by 19%, and more than doubled net operating income while raising CMS quality ratings (overall to 3 stars; quality measures to 4 stars).
• Maintained 98–99% census with multiple 100% census days at a 400+ bed facility through strategic marketing, staff engagement, and community partnerships.
• Achieved deficiency-free survey results and implemented quality assurance programs that elevated compliance, clinical outcomes, and resident satisfaction.
• Directed $4M+ in residential real estate acquisitions and renovations, overseeing improvements to 20+ single-family homes and 3 multi-family properties while developing proprietary financial models to streamline costs and timelines.
• Open to relocation to a large city, looking for an NHA opportunity overseeing all levels or care within a CCRC, or an opportunity as an Executive Director of a CCRC.

Executive Director

• Led a multi-year expansion and renovation project, increasing occupancy from 70% to 90% within two months post-COVID, maintaining an average occupancy of 95% in 2024.
• Has been a turnaround specialist, improving occupancy from 78% to 98% in just 18 months while reducing staff turnover by 30%.
• Achieved NOI above 30% in both 2023 and 2024
• Open to relocation anywhere warm

Interim Executive Director

We are working with a highly experienced Life Plan Community executive who specializes in interim executive leadership, particularly in environments requiring stabilization, trust restoration, and operational reset prior to permanent leadership placement. This leader brings 25+ years of senior living and CCRC experience, including extensive work with volunteer Boards, complex campuses, and regulated healthcare environments.

• Rapid Stabilization Leader – Proven interim executive who steps into fractured organizations, restores trust, stabilizes senior teams, and creates calm, credible leadership during periods of disruption.
• Regulatory Turnaround Expertise – Led communities through survey recovery, including laying the groundwork for a deficiency-free survey following significant prior citations; former CARF Surveyor with deep compliance insight.
• Board-Savvy Operator – Extensive experience partnering with volunteer Boards, managing sensitive personnel decisions, and serving as the “steady hand” during executive transitions.
• Leaves Communities Stronger – Known for completing critical transition work (budgets, handbooks, hiring, stalled initiatives) so incoming permanent leaders can focus forward—not clean up.
• Immediate Availability & Flexible Engagement – Typically engaged for 3–6 months, open to relocation, with a compensation model aligned to prior executive salary—delivering value without large consulting-firm overhead.

Executive Director  – Life Plan Communities

Seasoned senior living executive with 30+ years of experience leading CCRC operations and hospitality, driving sustained improvements in occupancy, NOI, workforce retention, and resident satisfaction.

• Turned underperforming CCRC operations from a $1M loss to $2.4M positive NOI within 16 months.
• Increased occupancy to 92%, accelerating lease-up from 57% to 89% in under six months.
• Increased revenue by nearly $2M within six months.
• Reduced employee turnover by 30–50%.
• Open to opportunities in the Southwest

Executive Director – Life Plan Communities

Senior living executive with 20+ years of experience leading large-scale CCRCs and health centers, recognized for driving census and NOI growth, enhancing operational efficiencies, regulatory excellence, and workforce stability across large complex campuses.

• Provides executive leadership for a 375-resident CCRC with 275+ employees and a $22M+ operating budget, overseeing all operational, clinical, and ancillary services.
• Increased Net Operating Income by 52%.
• Improved employee retention by 12%.
• Open to relocation across the East Coast.

COO/CEO

Accomplished C-suite executive leader with 20+ years of experience in CCRC, senior services, and healthcare. Demonstrates success in driving operational improvements and growth across multiple facilities and teams. Key achievements include:

• Leading the standardization and optimization of operations across multiple communities, resulting in increased efficiency and cost savings for both for-profit and not-for-profit environments.
• Overseeing the strategic realignment of services and assets, which contributed to revenue growth and stronger market positioning.
• Driving the integration of care coordination and case management systems, dramatically improving patient outcomes and reducing readmission rates.
• Open to relocation.

Vice President of Operations

19+ years of senior living leadership experience overseeing multi-site operations, strategic planning, and financial performance. 

• Demonstrates success executing data-driven, goal-oriented initiatives that deliver sustainable profitability in highly competitive markets, while overseeing budgets exceeding $10 million.
• Highly skilled in business plan development, marketing and sales strategy, and financial performance optimization. Known for a disciplined approach to expense management while consistently driving revenue growth.
• Demonstrates elevating resident satisfaction scores to 90%+, and achieving best-in-class employee retention, reducing turnover by 20–30% through leadership development, culture-building, and performance accountability.
• Known for a disciplined approach to expense management, reducing controllable costs by 5–12% without compromising care quality of service and hospitality standards.
• Open to nationwide executive roles, leveraging travel flexibility to drive turnaround, growth, and operational excellence across multi-site portfolios.

Executive Director 

Senior living operations leader with 20+ years of experience overseeing assisted living and memory care communities, recognized for stabilizing operations, developing leadership teams, driving occupancy growth, and navigating regulatory and organizational change.

• Led through a management transition, onboarding four department directors within three months while maintaining operational continuity.
• Drove a 200% increase in qualified leads within 90 days by aligning community-based outreach with corporate marketing initiatives and strengthening first-impression standards during renovations.
• Improved occupancy by 15% at a previously underperforming community, reaching budgeted census levels for the first time since opening.
• Successfully opened and stabilized a start-up assisted living community during the COVID-19 pandemic, developing procedures later adopted across multiple communities.
• Achieved sustained financial and operational performance through disciplined labor management, regulatory oversight, and hands-on leadership, including prior success reaching full occupancy and restoring profitability in a legacy memory care community.
• Open to opportunities in the DMV area.

Executive Director

Experienced senior living executive with 15+ years leading assisted living and memory care communities, recognized for maintaining full census, delivering deficiency-free surveys, stabilizing operations, and building strong resident-centered cultures.

• Led and sustained 100% census while maintaining operational budget discipline and achieving a deficiency-free state survey.
• Directed operations for communities ranging from 64 to 125 beds, overseeing up to 75 employees across multiple departments, including multi-unit memory care environments.
• Improved census and reduced labor variance through disciplined budget planning, expense control, and service-level enhancements, contributing to measurable increases in resident satisfaction scores.
• Provided turnaround and interim executive leadership during renovations and transitions, ensuring continuity of care, financial oversight, and operational stability.
• Demonstrated consistent regulatory excellence, including multiple deficiency-free surveys, strong compliance systems, and hands-on leadership across admissions, staffing, marketing, and emergency preparedness.
• Open to opportunities in the DMV area.

Regional Director of Sales & Marketing | Senior Sales Consultant

Strategic sales and marketing leader with 12+ years in senior living, specializing in occupancy growth, sales team development, and data-driven marketing for IL/AL/MC and life plan communities.

• Led fill-up strategies for 3 communities, reaching 90–95% occupancy within 18 months, exceeding industry benchmarks.
• Increased census from 83% to 95% in 12 months and achieved a 45% visit-to-sale conversion rate through effective lead management and outreach.
• Trained and coached 30+ sales professionals, improving close rates and CRM engagement across multi-site portfolios.
• Designed and executed marketing plans that generated 200+ qualified leads per quarter, driving consistent move-in growth.
• Open to opportunities in the southeast.

Director of Sales

• Dynamic senior living sales strategist with a proven record of driving occupancy, building high-performing teams, and creating strong community partnerships across Independent Living, Assisted Living, and Memory Care settings.
• Expert in lead conversion, strategic outreach, and digital engagement, consistently achieving stabilization and maintaining 95%+ occupancy at flagship properties. Skilled at leveraging social media, video content, and event marketing to enhance brand visibility and grow engagement year-over-year.
• Recognized for award-winning customer service and leadership excellence, including “Best in Brand Standard” and “Outstanding Customer Service.” Experienced public speaker, emcee, and media professional, bringing a unique blend of charisma and strategic communication to every interaction.
• Passionate about relationship-building, creative marketing, and delivering an exceptional resident experience while achieving organizational sales goals. Open to leadership opportunities in senior living sales and marketing.

CCRC Sales Counselor

• Drove occupancy growth from 65% to 98% campus-wide, setting an organizational record for highest entrance fee revenue in over two decades while exceeding sales goals for 6 consecutive years.
• Generated $19+ million in entrance fee revenue in 2023, achieving 129% of net attrition goals and consistently delivering multimillion-dollar revenues across expansion projects and established communities.
• Delivered and sustained 100% occupancy during the pandemic, while simultaneously leading new community expansions to budget for the first time in 3 years and producing multiple record-setting sales years.
• Maximized profitability by cutting marketing costs 48% ($187,000+ saved annually) while boosting ROI, achieving a 325% increase in move-ins over prior years and driving entrance fee revenues of $5M+ annually.
• Open to relocation within the Southeast

CCRC Sales Leader

• Award-winning CCRC Sales Director brings excellent leadership, unparalleled closing ability, and uncommon ability to build relationships.
• Worked with both new and established communities to hit record occupancy levels. 
• Hospitality orientation with magnetic warmth and personal attributes.
• Open to relocation within the Southeast. 

Multi-Site CCRC Sales Leader

• Former VP of Sales for life plan portfolio is confidentially open to moving back into the field: open to regional roles or Director roles with large, upscale communities.
• Entry fee closing expert with more than 20 years of experience boosting occupancy in life plan communities.
• Proven difference-maker with all the verifiables. 
• Open to relocation.

Vice President of Marketing

We are working with a candidate that is a proven marketing executive with over 25 years of success across various industries, including senior living, Independent Living, 55+ communities, and multi-family housing. Here are five key achievements that demonstrate their impact:

• Increased Lead Volume by 25% – Led a 25-person marketing team to achieve a 25% year-over-year increase in qualified leads for a national senior living provider.
• Doubled Online Conversions – Optimized acquisition costs and doubled conversions through enhanced website UX, targeted audience refinement, and refreshed messaging.
• Launched 100+ Products – Drove successful go-to-market strategies, introducing over 100 new products across digital and retail channels, strengthening brand presence and revenue.
• Directed marketing efforts for 35,000 apartment units nationwide, achieving brand visibility and occupancy gains through multi-channel campaigns.
• Comprehensive Technology Integration – Implemented an enterprise-wide technology roadmap, enhancing customer engagement through smart access, virtual management, and resident portals.

Senior Sales & Marketing Executive

Senior sales and marketing executive with 15+ years leading revenue strategy, market execution, and sales across senior living, supporting IL, AL, MC, skilled nursing, and PACE.

• Led strategy and sales execution for startup and early-stage senior living projects across multiple U.S. markets.
• Built and led national sales teams for senior living organizations.
• Delivered a 22% increase in lead generation, 14% growth in move-ins, and 12.5% revenue growth year-over-year within the first year at a multi-community operator.

Director of Sales and Marketing – Life Plan Communities

High-performing senior living sales leader with 15+ years of experience driving occupancy growth and revenue increases across CCRCs and high-end rental communities. Known for consistent sales execution, strong referral development, and consistent census improvement.

• Grew occupancy by 24% in a stabilized CCRC.
• Led lease-up from construction through first year of opening, achieving 97%.
• Exceeded budgeted new rent revenue by 80% in a single fiscal year.
• Consistently ranked as a top-three national sales performer closing complex CCRC sales.
• Open to opportunities in the MidAtlantic.

Sales and Marketing Executive

Sales and Marketing leader with 15+ years of experience growing census in troubled or struggling communities with previous experience in operations as an Executive Director.

• Proven track record of growing census with aggressive sales strategies and comprehensive sales training for Sales Counselors.
• Expertise is team building and sales culture enhancement to utilize all positive assets of a community to assure optimum success. Polished public speaker.
• Ability to work well with the operations team to develop a “sales minded” culture within communities due to previous work as an Executive Director.
• Experienced in using key data from KPIs to assess deficiencies in the sales process and use for coaching.
• Digital marketing, SEO, and website enhancement experience in maximizing the online space to maximize inbound leads.
• Willing to relocate.

Vice President / Senior Director of Sales & Marketing

Strategic sales and marketing executive with 14+ years of experience leading regional and portfolio-level growth across assisted living, independent living, memory care, and skilled nursing. Known for building high-performing sales teams, driving occupancy and revenue growth, and implementing scalable, data-driven sales strategies.

• Led regional and portfolio sales strategy supporting 20+ sales professionals, delivering sustained occupancy growth of 4–5% year over year while maintaining multiple communities at 100% census.
• Exceeded budgeted occupancy, move-ins, and revenue targets across multi-state portfolios by improving conversion metrics, strengthening accountability, and standardizing sales execution.
• Drove NOI improvement exceeding $400K and delivered 5%+ revenue growth by shifting from discount-driven tactics to value-based sales strategies and strategic referral partnerships.
• Built and scaled enterprise sales infrastructure, including KPI scorecards, CRM utilization, standardized pricing tools, and company-wide sales platforms to drive consistency and performance.
• Recognized for developing and coaching top-performing regional teams, launching new sales initiatives, and partnering cross-functionally with operations and home office leadership to support long-term growth.
• Open to hybrid opportunities.

Interim Director of Nursing

Our candidate is a dedicated Interim Director of Nursing with a solid record of providing exceptional patient care and ensuring smooth operations in various healthcare settings. Three key accomplishments that demonstrate her ability to lead effectively and improve patient outcomes:

• Enhanced Patient Care Quality – At skilled nursing facility, she improved patient care standards by implementing rigorous daily assessments and precise medication administration practices, resulting in a 20% reduction in medication errors over six months.
• Streamlined Admission and Discharge Processes – she successfully oversaw admissions and discharges across three prominent facilities, achieving improved transition times by 15% through better coordination and clear communication with both staff and families.
• Consistent Compliance with Medicare Standards – As Nursing Manager, she maintained a 100% compliance rate with Medicare visit requirements through detailed documentation and thorough patient assessments, ensuring consistent quality care.

Senior Director of Nursing

• Transformed nursing operations by leading a 200+-bed facility out of special focus status in just 16 months, achieving full regulatory compliance while maintaining a 95% nurse retention rate through a robust recruitment and engagement program.
• Optimized patient care delivery and operational performance, including tripling specialized unit capacity (ventilator and tracheostomy) and overseeing multimillion-dollar budgets with proven fiscal accountability.
• Drove workforce development and succession planning, mentoring nursing leaders, strengthening union collaboration, and fostering staff growth—resulting in consistently high-quality care and strong survey outcomes.
• Open to relocation

SVP Operations and Health & Wellness/VP Clinical Operations

Senior Living and healthcare professional with 25+ years’ experience in IL/AL/MC and SNF clinical operations for owned, managed, start-ups and turnaround situations.

• Clinical professional with multi-state, multi community experience in Life Plan and standalone communities.
• Results oriented, consistently focused on regulatory compliance, quality assurance, positive survey outcomes and exceeding quality of care expectations.
• Focused on Risk Management and a proven track record of consistently reducing identified risks through system evaluation and process implementation.
• Highly collaborative and strategic, working closely with Chief Medical Officer to create clinical programming and Sales and Marketing to market to providers.
• Consistently focused on strict labor and budget controls.
• Open to Relocation.